Author(s):
Abstract:
In recent years, there has been a rethinking of the role of the employee in the organization. In modern companies, more and more attention is paid to human-oriented management, where the focus is on the employee with his values, ideals and meanings of activity. However, many companies still understand the value proposition in a narrow sense, as a tool for attracting and retaining. In the article, we set ourselves the task of analyzing the value proposition of large Russian companies in terms of components and categories.
Keywords:
Pages:
57-64
doi:
10.24412/1994-3776-2024-2-57-64