The article reveals modern interpretations of innovative design in the activities of enterprises. Attention is drawn to the objectification and importance of corporate strategies for innovative development in achieving the goals of socio-economic development. The spectrum of social indicators and their significance in organizational, information and digital support of the activities of contextual, local and global teams is determined. A conceptual confirmation of the need to take into account the processes of socialization of workers in the design of innovative activities of enterprises has been carried out.