The message in the structure of propaganda impact

The article reveals propaganda as a technology for managing collective behavior through the ideological and symbolic impact on mass consciousness and examines the place of the message in its structure. In accordance with such criteria as the form of expression and ideological orientation, propaganda messages are typified: manifesting, discrediting, inducing, and insinuating ones are distinguished, their persuasive potential is described.

For citation: Rubtsov F.S. The message in the structure of propaganda impact. "Telescope": Journal of Sociological and Marketing Research. 2022. N. 4. P. 113-120. DOI:10.24412/1994-3776-2022-4-113-120