The article presents the results of a theoretical and empirical analysis of the structure of terminal and instrumental value-motivational meanings that predetermine the development of a culture of cooperation. Particular attention is paid to the digitalization of communication as a qualitatively new characteristic of the environment for the formation of cooperation. Conclusions are formulated about the semantic prerequisites for the formation of a culture of cooperation in professional activities, incl. perception of the importance of empathy in relationships, constructive interaction, orientation to the formation of a circle of like-minded people in a professional and corporate environment. The orientations of student youth towards "mass cooperation" in the digital environment are fixed, which is focused primarily on economic benefits in creating value - the division of labor to attract the knowledge, competencies and experience of each participant in the process of achieving higher level results.