Author(s):
Abstract:
The current stage of interaction between commodity producers and consumers through an advertising product and advertising actions does not take into account the transformation process of a person's life-position, his consciousness, reactions to the consumer market state, the possibility of consumer behavior self-regulation and self-awareness that the person himself is an object of social development.
Keywords:
Pages:
131-137
File:
For citation: Potemkin M. Perception of advertising product and advertising actions as a factor of human consciousness self-regulation. "Telescope": Journal of Sociological and Marketing Research. 2021. N. 2. P. 131-137. DOI:10.51692/1994-3776_2021_2_131