The article researches the conflict as a social interaction, at the center of which is the process of interpretation and generation of meanings. Theories of semiosocial psychology, frame analysis, coordinated control of meanings, which allow expanding the possibilities of diagnostics and managerial influence on conflict confrontation, are investigated. Particular attention is paid to the need to study the socio-cultural, organizational context, which determines the differences in the cognitive perceptions of opponents and their perception of the conflict.