The article discusses the characteristics, distinctive features and features of the implementation of the iterative-incremental method of personnel management. Team roles are analyzed, their varieties are presented, and the activities of personnel management are studied in the context of the implemented method in the work of companies in terms of the level of adaptability to digitalization and digitalization of processes. A statistical analysis of the involvement of Russian companies in the work using the method under consideration is carried out, possible risks are also identified and recommendations for the implementation and use of an innovative method of personnel management in a highly competitive environment are presented.